Two lads, real content · Toronto

We do the work. You show up.

You live it. We film it. For small businesses and personal brands at any stage. So you can focus on building it.

Founding Partner rates · Both streams · Opening nowSold out

We don't manufacture personality. We capture it.

Now playing · client reel
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Real moments. Real people. Real Toronto.

Visibility creates opportunity.
We make sure the right people see you.

Two streams, one engine

Which one are you?

Same crew, same method. Pointed at two different goals.

Stream 01

Small business

For the shops, studios and small businesses that need to show up online without adding a job to their week. We come to your place, capture what's already there, and post it for you.

  • On locationEvery visit becomes weeks of authentic content.
  • Editing and postingAll handled, you approve from your phone.
  • Content libraryEvery piece we make is yours to keep.
  • Built for ownersYou run the business, we shoot and post.
Explore the stream First video free
Stream 02

Personal brand

For athletes, founders, creatives, professionals, and anyone building something around their name. We spend a session in your world, capture the real stuff, and turn it into content in your voice.

  • We shadow youWherever your routine takes you. Every session becomes weeks of content in your voice.
  • Editing and postingAll handled, you approve from your phone.
  • FormatsBuilt to grow reputation, trust and inbound opportunity.
  • Built for peopleYou live it, we capture it.
Explore the stream People buy from people

Not sure which fits? Take the 2-minute health check — it'll point you to the right one.

Views → Qualified
→ Converted.

Both streams run the same engine. Views are the start, not the goal. Every piece has a job in the funnel.

Stage 1

Views

Video and content made for your niche. Hooks, pacing, and formats built for the algorithm and the humans it serves.

Job: earn attention
Stage 2

Qualified

Content that filters. The right people lean in, the wrong ones scroll past. On purpose.

Job: attract quality, not just reach
Stage 3

Converted

Content with clear next steps. Calls to action that make it easy for the right people to reach out. Ready.

Job: turn attention into action
Track record

We don't just sell this.
We live it.

Jack builds his own name in public. Nick has built brands for people in some of the toughest arenas online. Between us, we've been on both sides of the work we now do for clients.

Nick's work has been trusted by
tonkaaaap✦ Kevin Martin✦ BBZ Poker✦ Galfond Challenge✦ Silverwax
Selected work

Built to be watched.

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Views generated for clients
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Avg. engagement lift, first 90 days
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From brief to first cut
Free tool

How healthy is your
content, really?

7 quick questions, scored in your browser. You'll get an honest score, your weakest link, and the stream that fits you — nothing is tracked or sent anywhere.

7 questions 2 min No email needed Runs in your browser
Question 1 / 7
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See if we're a fit

Your first video
is free.

30-60 minutes on location. We capture a mix of moments and ideas, then send back real examples: B-roll footage, short text-on-screen hooks, whatever fits your business or brand. We only work with the right people, and this is how we both decide.

No commitment. No pressure, no strings.
48 hours from filming to first cuts.
Reply comes from Jack or Nick, not a funnel.

Goes straight to Jack and Nick. No mailing list, no funnel.